CLIENT: THE RIVER THAMES
CONCEPT: WE LOVE THE THAMES, YOU WILL TOO
MY ROLE: COPYWRITER/PROJECT MANAGER
We decided to personify the Thames River to highlight the relationships people have with it. The Thames River is seen to many as just a geographical landmark in London however it's an iconic asset to London and is much more than just a river to many people.
We created a series of posters that when displayed in order, in a row, they show the shape of the Thames. They all contain 'love stories' from various people who work on the Thames in various roles. This was done in attempts to make the Thames more desirable to many and to be more than just a river.