CLIENT: THE RIVER THAMES

CONCEPT: WE LOVE THE THAMES, YOU WILL TOO

MY ROLE: COPYWRITER/PROJECT MANAGER

We decided to personify the Thames River to highlight the relationships people have with it. The Thames River is seen to many as just a geographical landmark in London however it's an iconic asset to London and is much more than just a river to many people.

We created a series of posters that when displayed in order, in a row, they show the shape of the Thames. They all contain 'love stories' from various people who work on the Thames in various roles. This was done in attempts to make the Thames more desirable to many and to be more than just a river.

PROBLEM

The Thames Skills Academy asked us to create a campaign that would be based around London to raise awareness of all the different jobs and careers available on the River Thames. It was to be aimed solely at the people of London so we were advised to draw in on what's great about London.

INSIGHT

We love the Thames, you will too.