CLIENT: SHELTER
CONCEPT: PASS THE BATON
MY ROLE: COPYWRITING & PLANNING
The homeless charity Shelter asked us to create a fund-raising fitness event that can be completed any time at any location; complementing their current 'Rush' challenges.
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Insight: Friends and colleagues can often get competitive between each other
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Pass the Baton - A Virtual Relay Race - Travel How You Like In The Time You're Given. A platform that allows users to collaboratively raise money by covering as much distance as they can or want; the more distance covered, the more money raised.
Teams of up to 7 members had a week to raise as much money as they could. After each team member completed their allocated 24 hours, they'd 'Pass The Baton' onto the next teammate.
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Leaderboards for teams' covered distance are in place to further fuel the competition.
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The concept can also be adapted on a corporate level; e.g. each branch creates a team and at the end of the week they move on to another branch. Competition and donations can be generated nationally. Similarly with schools - each child completes a chosen activity with their parents/family sponsoring them. All sponsors are collated at the end of the week and donated, then the baton is passed to the next local school.
