CLIENT: BARCLAYS

CONCEPT: THE 7 DEADLY TERMS & CONDITIONS

MY ROLE: CONCEPT CREATION & ART DIRECTION

The 7 Deadly Terms & Conditions is a concept for a mobile game extension that would be used in the Barclays app to make terms and conditions engaging for students. With the target audience being students, the game was interactive by encouraging the user to respond to each mini game in a different interactive way; whether that be shaking the phone, tapping the screen, etc. Seven categories of Barclays’ terms and conditions that we felt were important for students were each paired with a sin to produce seven different mini games.​

PROBLEM

In pairs, we had to come up with a concept that would make terms & conditions engaging for students when they sign up to a Barclays student account.

INSIGHT

'Young people engage visually'.

With Terms & Conditions being legal information, we wouldn't be able to condense any of it. We thought, if we can't change the content, why not change the way it's displayed?

THE SEVEN DEADLY TERMS & CONDITIONS

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